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PRIVACY POLICY

Introduction

At Heyma, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and share your personal information when you visit www.heyma.se, make a purchase, or interact with our marketing campaigns, including retargeting ads.

By using our website, you consent to the data processing methods described in this policy.

 

Collection of Personal Data

We collect different types of personal data to improve our services and provide you with a seamless shopping experience.

 

Device Information

Examples of collected data: IP address, browser type, time zone, cookie data, pages visited, and interaction with our website.
Purpose of collection: To optimize website performance, personalize content, and perform analytics.
Source of collection: Automatically collected through cookies, web beacons, tags, and pixels.
Disclosure: Shared with our analytics and marketing service providers, such as Google Analytics and Meta Ads (Facebook & Instagram).

 

Order Information

Examples of collected data: Name, email address, billing and shipping address, phone number, payment details.
Purpose of collection: To process payments, fulfill orders, provide customer service, and prevent fraud.
Source of collection: Provided directly by you at checkout.
Disclosure: Shared with third-party service providers such as payment processors (e.g., Stripe, PayPal) and shipping partners (e.g., PostNord, DHL, FedEx).

 

Customer Support Information

Examples of collected data: Name, email address, and any additional details you provide.
Purpose of collection: To respond to inquiries and provide customer support.
Source of collection: Provided by you when contacting us.

 

How We Use Your Data

We use your personal data to:

  • Process and fulfill your orders.

  • Provide customer support.

  • Improve and personalize your shopping experience.

  • Conduct marketing and retargeting campaigns.

  • Comply with legal and regulatory requirements.

 

Behavioral Advertising & Retargeting

We use third-party advertising services, such as Meta Ads (Facebook & Instagram) and Google Ads, to display targeted ads based on your browsing behavior.

How it works: When you visit our website, tracking technologies (such as cookies and pixels) collect data about your activity. This allows us to display personalized ads when you browse other websites or social media.

Opting out: You can opt out of targeted advertising through the following links:

 

Cookies & Tracking Technologies

We use cookies and similar tracking technologies to improve your browsing experience. These include:

  • Essential cookies: Necessary for website functionality (e.g., login, checkout).

  • Performance cookies: Help us analyze site usage and improve performance.

  • Marketing cookies: Enable personalized ads and retargeting campaigns.

Managing cookies: You can control or disable cookies in your browser settings. However, blocking certain cookies may affect website functionality.

 

Lawful Basis for Processing (GDPR)

Under the General Data Protection Regulation (GDPR), we process your data based on the following legal grounds:

  • Your consent (for marketing, cookies, and targeted advertising).

  • Contractual necessity (to process your orders).

  • Legal obligations (for tax and accounting purposes).

  • Legitimate interests (to improve our services and protect against fraud).

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Your Rights Under GDPR

As an EU resident, you have the right to:

  • Access your personal data.

  • Request correction or deletion of inaccurate data.

  • Withdraw consent for marketing and targeted ads.

  • Request data portability to transfer your data to another service provider.

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International Data Transfers

Your data may be processed outside the EU, including in the United States and Canada, where our third-party service providers are located. We ensure data protection through GDPR-compliant agreements, such as Standard Contractual Clauses (SCCs).

 

Changes to This Privacy Policy

We may update this policy as needed. The latest version will always be available on our website.

 

Data Sharing & Third Parties

We do not sell or rent your personal data. However, we may share information with trusted third parties, including:

  • Payment processors (e.g., Stripe, PayPal) to handle transactions securely.

  • Shipping partners (e.g., DHL, FedEx) to deliver your orders.

  • Advertising & analytics providers (e.g., Meta Pixel, Google Analytics) to improve our ads and marketing campaigns.

 

Data Retention & Security

We store your data securely and only for as long as necessary to fulfill the purposes outlined in this policy. We implement appropriate security measures to prevent unauthorized access or misuse.

 

Contact Information

If you have any questions about this Privacy Policy, please contact us:

Email: hello@heyma.se

Last updated: 2025-04-05

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